| |
Neville
Roach AO Chairman, Fujitsu Australia
AUSTRALIAS IDENTITY AND IMAGE:
how we see ourselves and how others, especially Asians, see us
2 April 2001
My talk today will be a little controversialat
least I hope soand it may come across as somewhat critical
of Australia. Let me assure you that, although I am of Asian origin,
I am first and foremost an Australian and Australias interest
are my highest priority. So my comments, critical or otherwise,
are intended to be constructive and to promote Australias
interests in its engagement with Asia.
In developing todays discussion I propose to
treat identity as the way we see ourselves, and image as the way
others see us.
Let me first talk about identity. Who are we and how
do we see ourselves?
The simple answer is we are Australians.
Australia is not some outpost of the British Empire, although Britain
has contributed more to our identity than any other nation or culture;
not an extension of US involvement in Asia, although our strategic
links with the US are fundamental to our security, and the growing
US dominance of the evolving global culture means our culture is
probably more influenced by that of the US than any other; nor is
it Asian, although we are and always will be in the Asian region,
and Asian countries collectively are, and will continue to be for
the foreseeable future, the major region with which we trade and
the largest source of our immigration intake.
The fact is, we are a unique nation, different from
any other particular nation, including countries which have many
similarities to ourselves, such as the UK, Ireland, the USA, Canada
and even New Zealand. And we are not likely to become like any other
country in the Asian region, nor like Asia collectively, assuming
Asian countries have a common identity, something I believe they
do, a point I will return to a little later.
Well, what are the core characteristics that go to
make up our unique identity? I will not present these in any particular
order of importance except for the first. In any discussion on our
identity, the characteristic that must be at the top of the list
is that we are a free society. Our core democratic system and institutions,
including the rule of law that we are all equally subject to, form
the foundation on which everything else is built. In my opinion,
the enormous importance of our democratic system is not sufficiently
appreciated by many, perhaps most, Australians. The denigration
of our elected representatives by the No lobby during
the debate leading up to the republic referendum, was only one example,
an extremely bad and sad one, of this dangerous attitude.
A second and distinguishing aspect of our identity
is our indigenous heritage and the relationship between indigenous
and all other Australians. Indigenous Australians are the only unique
members of our society. The rest of us are all migrants or descendants
of migrants. And our indigenous peoples are special, different from
indigenous peoples of any other nation. The culture of our indigenous
peoples is not only an important part of our overall culture, one
that is growing in national and international significance by the
day, but is the one element of our culture that clearly differentiates
us from the other somewhat similar English-speaking countries. And
the relationship between indigenous and other Australians is also
a unique issue, fundamental to the legal, cultural, social and,
in particular, moral dimensions of our identity. Whatever our individual
views on this relationship, I am sure the majority of Australians
realise that this is the most important unfinished business facing
the Australian nation and that we cannot go forward as a community
at peace with its collective consciences, unless and until we achieve
genuine reconciliation.
The third characteristic of our identity is that our
political and social culture is largely derived from our British
and Irish heritage and the circumstances of settlement. Our democratic
system and institutions have evolved from those of Great Britain,
as has our national language, English, and many of our symbols,
including our flag and the crownthis last at least until the
next referendum! Many of our core values and attitudes, especially
egalitarianism, the fair go, mateship and our healthy irreverence
towards authority, have their origins in our British or Irish ancestry
and the complex and special interaction between convicts, settlers
and the colonial authorities from 1788 onwards.
The fourth characteristic, and one which has enormously
influenced our culture, our thinking, our feelings, is the special
relationship we have with our unique land, the worlds largest
island, subject to the tyranny of distance both externally and internally,
a sunburnt country, a vast continent, largely uninhabitable, with
flora and fauna that are not to be found anywhere else.
Between them, our early settlement mix and our distance
from the mother country have together made us different
form other countries of colonial origin and have contributed to
the special way in which we have negotiated differences within our
migrant society. As a result, we have been able to avoid most of
the excesses that marked the relationships between communities and
countries from which our immigrant population was derived.
This brings me to one of the most important and defining
characteristics of modern Australia, our cultural diversity and
our approach to its management which is best describes by the term,
Australian Multiculturalism. This policy has emerged
relatively recently. While we have always had diversity in our population,
for most of our history since 1788, difference was not viewed positively,
let alone encouraged. Instead, previous policies initially sought
assimilation and subsequently integration.
Multiculturalism marks a clear and radical departure
from the past. The dismantling of the White Australia Policy, who
started in 1966, meant people who would always look different started
coming here in large numbers. At around the same time, the 1967
referendum meant we finally decided that our indigenous peoples
counted and, should actually be countedliterally! These breakthroughs
were followed by the evolution of Australian Multiculturalism,
a term that has now been formally endorsed by the Federal Government.
In essence, multiculturalism dose not seek uniformity but accepts,
values and celebrates diversity and seeks to maximise the benefits
that flow from the skills, networks and creativity of a culturally
diverse population. The use of the prefix Australian
emphasises the fact that our response to our cultural diversity
is quite unique, clearly different from and, in my view, better
than, the way other multicultural societies, including the English-speaking
ones, have done it. The prefix Australian also recognises
that our multiculturalism has been the collective achievement of
all Australians, not just of recently arrived migrants from a non-English
speaking background. And its benefits flow to all Australians.
A feature of our identity that is closely related
to, but distinct from, multiculturalism is that we are and will
continue to be an immigrant country. Immigration profoundly affects
our nature, continually introducing different races and cultures,
new ideas and the energy and creativity that migrants always bring
to their new home.
The final aspect of our identity that I want to describe
is the one that results from what the Prime Minister calls the
unique intersection of our history and our geography. Basically,
our modern history and dominant culture is of a mature yet evolving
western liberal democracy. But, geographically, we are firmly anchored
to the Asian region. These are either permanent or very long-term
realities.
Geographically, we are always going to be where we
are. And, despite the changes in our immigration mix, we are never
going to be Asianised. English will forever be our national
language, we are always going to have our largely British-derived
political and legal system, and our Aussie-flavoured western heritage
and culture will continue to be dominant, although we seem doomed
to fall victim to the relentless march of the increasingly US-influenced
global cultures which we tend to adopt all to easily.
Our unique position shared to some extent with
New Zealand which should have been part of Australia anyway!
as a western liberal, yet multicultural, society located in the
Asian region, gives us a very special opportunity as well as responsibility.
We can develop into a model nation, where east meets west constructively
and positively, with a best of all worlds outcome. We can gain huge
business, cultural and social benefits by building our own relationship
with the countries in our region not as an outpost or successor
of Britain with its colonial relationship with Asia; nor as an agentdare
I say deputy sheriff! exclusively supporting the USAs
strategic interest in our region, but as an independent nation.
Relationships, of course, are bi-lateral and often
multi-lateral. So they way our relationship with our northern neighbors
develops will depend not just on our efforts and attitudes. It will
depend just as much on how they individually and collectively choose
to engage with us. This, in turn, will be influenced significantly
by how they see us, in other words, their image of us. Which brings
me to the second part of todays subject our image.
In looking at our image, I want to focus on the view
from Asia, but before I do that, let me briefly comment on our relationship
with the UK and the USA, and their image of us. A focus on Asia
need not and should not diminish our traditional ties with these
great countries which have contributed so much to our history, heritage,
core institutions and values, and security. Going forward, the UK
and USA will continue to be uppermost in the minds and hearts of
many, if not most Australians, although increasingly, our region
will grow in importance. What we need is balance in our relationshipsnot
automatically choosing some and rejecting others, but dealing with
all on the basis of our own self-interest and values. I think that
in turn, the UK and USA see us as traditional and reliable allies,
close relatives, similar but not the same. They regard us with affection
as a nation which, on most issues, they would expect to be on the
same side. However, our interest will not automatically coincide
with theirs. Britain will continue to move closer to Europe, and
America will put its own trade and other vital interests ahead of
ours as its protection of its farmers frequently shows us.
I believe they will both treat us with more respect if we demonstrate
our independence and ability to stand on our own feet.
Returning to our image in Asia, I need to first explain
why I think there is such a thing as an Asian perspective. Many
critics dismiss this concept on the grounds that there are too many
countries, cultures, religions and languages in Asia to produce
a common point of view. Yet these same people have no difficulty
talking about Western civilisation or a European point of view
despite the great diversity that such groupings encompass. I believe
that, just as different Western and European communities have much
in common, so do the countries of Asia. Almost all Asian countries
have emerged in the second half of this century from some sort of
Western colonialism or, at least, dominance. They value symbols
of independence such as their own flag, anthem and head of state;
they are obsessed with their territorial integrity which, their
history tells them, they dare not take for granted; they demand
mutual respect and react strongly to attitudes of superiority, particularly
from former colonial rulers and what are seen as their offshoots,
like Australia; they are concerned about colonial rule being replaced
by economic or cultural imperialism, hence they tend to be strongly
protectionist in these areas; they are cautious in their relationships
with dominant powers and are wary of exclusive alignment with any
of them; they have developing or recently developed economies and
are concerned that the rich countries are now trying to impose constraints,
rules and values that did not apply to them in their development
period, e.g. the removal of protective trade barriers and the imposition
of minimum wage rates, working conditions and health, safety and
environmental standards; on balance, they attach more value to community
interests than to individual rights; and, to broach a delicate subject,
they see themselves as non-white and despite their own racial, linguistic
and colour prejudices, are extremely suspicious, judgmental and
unforgiving of anything they perceive as indicative of white racism.
In listing these common Asian characteristics,
I merely present them to assist you to appreciate why Asians see
us or respond to us the way they do. Neither their qualities nor
ours are intrinsically good or bad. But we need to recognise that
Asians can and do have different priorities, world views, feelings
and attitudes from ours. It is in our interest to try and understand
rather than judge these differences, so that we can engage with
Asia with greater sensitivity and mutual respect.
It is also worth defining what constitutes Asia. From
the perspective of the Indian sub-continent where I come from, Asia
is geographic Asia, the worlds largest continent. Unfortunately,
in strategic terms, Australia has focussed its attention on East
Asia, which is then sub-divided into North East and South-East Asia.
This is consistent with the popular conception of Asia in the minds
of most Australians, who see Asians as those belonging to what they
broadly describe as the Chinese-looking races. In these terms, Asia
ends at the border between India and Myanmar. Interestingly, a similar
view prevails in Japan, where they seem to equate Asia with what
they see as the race they belong to. Ironically, the people of the
Indian sub-continent would see their countries as being at the heart
of Asia. And, interestingly again, this is the view in Britain,
where the term Asian refers to Indians, Pakistanis, Bangla Deshis
and Sri Lankans. My preference is to think in terms of geographic
Asia. The common perspectives I spoke of earlier apply to most,
if not all of geographic Asia. Apart from South Asia, as the Indian
sub-continent is now referred to, the other important groupings
are West Asia, including the Middle East and Central Asia. In one
way or another, all the Asian regions are important to Australia,
but the region where there has been the greatest imbalance between
its importance and the attention we give it , is undoubtedly South
Asia, especially Asia.
I admit my bias, being of Indian origin. But, Indias
significance stands up by almost any measure. It is home to 1 billion
people. It is the worlds largest democracy and has been so
from its birth. It has the worlds 11th largest GDP in exchange
rate terms and the 4th largest in Purchasing Power Parity terms.
It has the 3rd largest pool of technical skills in the world and
is heading for super power status in the Information and Communications
technologies, particularly software. It seems destined to become
the back-office to the world, providing IT-enabled services by combining
its technical and English language strengths with its abundant skilled
resources. Strategically, it is the dominant regional power in South
Asia, not only in conventional military terms, but also in terms
of missiles and nuclear weapons. And most significantly for Australia,
we share the Indian Ocean, which should be seen as connecting rather
than separating us. Unfortunately, for most of 50 or so years of
Indias existence as an independent nation, Australias
interest in, and relationship with, India has been cool. This had
much to do with different views on colonialism, White Australia,
apartheid and the world order during the cold war. Australia has
always been a close ally with the US. Indias preference was
for non-alignment, which inevitably led to it having to rely on
USSR for military technology and equipment and support in the United
Nations. Of course, the USSR is now no more and the cold war is
over. Sadly, our relations with India did not improve immediately,
but went backwards as a result of our opposition to Indias
application to join APEC and our exceptionally strident response
to Indias nuclear tests. Fortunately, fences have now been
mended, thanks to a significant diplomatic effort by Australia in
the year 2000, to which the Indians responded positively. Losing
the cricketI refer to real cricket, the Test Match version
and taking it gracefully, has probably also made a world
of difference! Seriously, our future relationship now looks very
promising. With goodwill and commitment on both sides, we can look
forward to a constructive and mutually beneficial relationship.
To return to our image in Asia. How do Asians see
us? One thing Asian countries do not regard us as, is Asian.
This is consistent with our own sense of identity, as discussed
earlier. We are Australians and have no reason or need to become
anybody else. And I am sure the Asians do not expect us to become
Asian in the future, either. Even though they regard
us as different from them, on the whole, they look at us positively.
They see us as an affluent, stable democracy; a middle-power; a
favourite destination for a holiday, education or health care; a
good and safe place in which to live and bring up children. They
respect our strong economy. They recognise that we have moved away
from the White Australia Policy and adopted a more open approach
to immigration although they do not fully appreciate how
totally non-discriminatory it has become. It is clear to them that
our engagement with Asia is greater than it has ever been in the
past. So, all in all our image in Asia is pretty good good
enough for us to engage with the region with confidence and in our
own right.
This does not mean that Asians like everything about
us. In fact, there are many characteristics they see in us, which
limit our relationship with them. This does not mean that we have
to modify such aspects of our behavior, but we should at least try
to understand their impact on our image and therefore on our relations
with Asia.
The perceived characteristic that I believe is the
hardest for us to shake off, and very difficult for us to come to
terms with, is residual racism. Even though other countries, including
most in Asia, might be more racist than we are, unfortunately it
doesnt take much for us to be branded as racist. The reason
is our history and the enduring influence of the White Australia
label, a stronger branding of a policy than any marketeer could
ever have come up with! So it sticks, and when someone like Pauline
Hanson comes along, sceptical Asians revert to their old view of
us and say, they havent really changed, have they?
The second coming of Pauline Hanson is already getting headlines
in Asia. I had hoped that this time, the stronger response of the
national leaders of the major parties, particularly the Coalition,
would contain the damage both internally and externally.
Unfortunately, it appears that some State and Territory Coalition
parties are determined to reject the advice of their national leaders
and engage with parties like One Nation in what The Australian newspaper
recently referred to as dirty dancing. As a result,
the racist tag continues to stick.
Our incomplete and somewhat ambivalent journey towards
Reconciliation adds to this negative perception of us. Of course,
we have made progress in Aboriginal and Torres Strait Islander affairs,
but as long as the health, education, employment and housing of
Indigenous Australians remain at abysmally low levels, and their
rate of imprisonment appallingly high, we will find it difficult
to convince ourselves, let alone others, that we have become a racially
just and fair community. Other issues, which Asians perceive as
evidence of residual discrimination, are our response to asylum
seekers who are mainly from West Asia, delays in the granting of
student and tourist visas to Asians and the restrictions we place
on family reunion, particularly of spouses and parents, which particularly
affect new migrants of which Asians are a growing number.
Another aspect of our behaviour that spoils our relationship
with Asia is that we tend to be very judgmental, frequently claiming
that we are right and others are wrong even when alternative
viewpoints are reasonable. When talking about our identity, I did
not mention our addiction to sports and how much we like to win
and hate to lose. Now there is nothing wrong with being competitive,
provided one plays fairly, accepts the umpires decision and
the result win, lose, draw graciously. Unfortunately
we are frequently seen as bad losers and, sometimes, even worse
winners. And the attitudes we display on the sporting field seem
to be reflected in the way we make judgements on other issues as
well. We tend to think in terms of absolutes - our side is totally
right, theirs is totally wrong. And we can be very vocal about it
too, sometimes more vocal than more significant powers. A good example
was when India carried out its nuclear tests. Australias reaction
was more immediate and more extreme than even the USAs. I
need to emphasise that I am totally against nuclear weapons and
wish they would all be dismantled. But, did we need to be so strident?
Was it incumbent or appropriate for us, a middle power at best,
an exporter of uranium to other nuclear powers, a strong ally of
the most nuclear armed nation on earth, to take on a major nation
like India, when more significant nations were more circumspect?
Our tendency to rush to judgement and to fight
above our weight, often appearing to be a proxy for the USA,
is something that Asian countries find very irksome. Without sacrificing
our principles, we might consider being less judgmental and more
selective in choosing the issues to champion, focusing on matters
that have a direct impact on our interests and where our own behaviour
entitles us to take the high moral ground. If one reads the recent
comments made by Dr Mahathir of Malaysia or former President Wahid
of Indonesia carefully, dispassionately and impartially, rather
than just defensively, it becomes clear that their criticism of
us is what they perceive as our lack of mutual respect, our unwillingness
to empathise with their special difficulties, our tendency to gloat
over their misfortune. Little wonder that they seek to exclude us
from Asian groupings.
Another reason why Asians dont fully warm to
us is that our commitment to the region frequently seems tentative.
Our hesitancy in engaging with Asia by ourselves is highlighted
by our virtually total focus on APEC as the vehicle through which
to build our relationship with the region. The implication is that
we still need rich and powerful friends in this case the
USA to hold our hand when we venture into negotiations with
Asia. Our strong criticism of Dr Mahathirs East Asia Economic
Caucus has only helped to exclude us from the new version of such
a grouping, namely ASEAN +3. A positive response might have given
us exclusive advantage in the region. The focus on APEC as the only
game in Asia has also contributed to us being neglectful of South
Asia. Fortunately, as I said earlier, Australia is now treating
South Asia, and India in particular, with the importance it deserves.
Our unwillingness to cut our constitutional links
with the British monarchy further highlights our discomfort with
aligning ourselves with our geographic region. I also have no doubt
that becoming a republic would have had a huge positive impact on
our image among Asians, as a country that has come of age, no longer
needing to cling to Her Majestys apron strings. And we would
have ceased to be a symbol in their midst of the colonial legacy
that many of them have so recently shaken off.
To close, I would like to comment on one particularly
important area where our image could do with improvement in Asia,
and for that matter in the rest of the world. This is our level
of advancement and sophistication in relation to the emerging Information
Age. Our image still tends to be of a friendly and easygoing people,
obsessed with sport and leisure, whose economy has not much to offer
except the sun, the sea and the outback, primary produce and mineral
resources. In reality however, we are a very innovative, hard-working,
competitive and sophisticated nationvery advanced in the use
of technology and with much to offer the Asian region in terms of
the hardware, software and services of the New Economy. Our success
in running the Olympic Games was largely due to our ability to manage
complex projects and use technology brilliantly. Unfortunately,
because we are not seen as technology leaders, the Asians look to
America for most technology offerings, denying us the opportunity
to gain a large market share in their emerging markets.
In my view, the IT markets of Asia represent a huge
opportunity for us. The recent success, even dominance, of America
in the information and communication technologies has given the
impression that Asia has dropped out from the technology race. This
is a very short-sighted and incomplete view. Japan remains the worlds
second largest IT market. The Sony Playstation is one of the most
advanced IT devices in the world. NTT DOCOMO provides the most successful
mobile internet solutions anywhere, way ahead of the Europeans and
Americans. Taiwan dominates several of the most important hardware
technology components, including mother-boards, monitors and mice
or should that be mouses? Korea is very advanced in electronic
devices and produces the E-machine, the largest selling consumer
PC in the USA. The growth of the internet in China is so rapid that
Chinese may soon overtake English as the most used internet language.
And India is emerging as an IT super-power a supplier of skilled
resources and sophisticated software and other computer-enabled
services to the world.
The markets of Asia apart from Japan, China and Korea
are still relatively small, but are growing rapidly. Now is the
time to establish a presence in these markets. Massive investments
are being made in infrastructure and, as deregulation and privatisation
gather pace, there is going to be a huge demand for applications
solutions and implementation servicesareas where we are particularly
strong.
Our challenge here is very much one of marketing and of building
strong relationships and committing long-term to the less familiar
markets of Asia instead of focusing mainly on America and Europe,
where we still feel more at home. We have many significant competitive
advantages in Asia, being in the same time zone and having a multicultural
and multilingual population with personal networks in almost all
the countries of the region. This is an enormous win-win opportunity
for us, the prize worth going forjust one example of why we
should give a high priority to building relationships and enhancing
our image in our Asian neighborhood.
Thank you
|
|