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Mr Chris Raine
Managing Director &
Country President, ALSTOM Malaysia & ALSTOM Power Asia Pacific
SDN BHD
Challenges Facing Western Companies
Doing Business in Asean (Particulary Malaysia) Post 9-11 and Other
Major World Events
I think that as an Australian, working for a European
company in Asia, addressing and Australian audience I am able to
provide a rather unique perspective. Hopefully I will be able to
provide some different insights for you from this perspective.
WHO IS ALSTOM
To set the reference point of my talk I will firstly
tell you a little about ALSTOM.
ALSTOM is an international manufacturer, supplier
and contractor in the fields of power and transport infrastructure.
Our primary products are power generation, power transmission and
distribution, trains and speciality ships. The global company has
its headquarters in Paris and is present in 70 countries. We generate
an annual turnover of around 23 billion Euros and employ about 120,000
people. The companys shares are traded in Paris, London and
New York.
In 2000 ALSTOM completed its acquisition of the power
generation business of ABB.
Many of our core product markets are characterised by high barriers
to entry, involving substantial R&D costs with intensive capital
investment in manufacturing facilities. Consequently we have relatively
few global competitors. Our competitive advantage is our technology
In ASEAN, ALSTOM has permanent operations in Malaysia,
Singapore, Indonesia, Thailand, Philippines and Vietnam. Malaysia
is a regional centre for many of our power related activities, particularly
gas turbine and services businesses. Some of our major projects
in the region at the moment are gas power plants in Malaysia, Singapore
and Thailand; a large coal power plant in Malaysia; and extensions
to the MRT in Singapore. We have a large manufacturing plant in
Indonesia.
The substance of my talk is therefore from the viewpoint
of a company involved in infrastructure projects, with some local
manufacturing.
My colleagues Sandy Elliot and Mike Dureau can tell
you about our operations in Australia and New Zealand.
THE EVENTS THAT HAVE A MAJOR IMPACT IN
ASIA IN THE PAST FEW YEARS
As you are all well aware, there have been a series
of dramatic events in the past few years, which have significantly
impacted international business. These events alone and collectively
have had an important impact on ALSTOMs activities in Asia
and around the world. Naturally this has created challenges and
of course opportunities.
Let me list the key events:
- Asia financial crisis of 97/98
- The events connected with September 11
- The Enron collapse
- The world economic slowdown of 2001/02
SOME WORLDWIDE IMPACTS
The impact of these events on the world travel business
has hit us in our cruise business. A key US customer went into Chapter
11 shortly after 9-11 and the market temporarily disappeared. It
is now slowly returning. We are fortunate to be building the Queen
Mary II for Cunnard which is double the size of the QE2 and 3 times
the size of the Titanic
I hope this is not an omen.
The reverberations of the Enron bankruptcy are making
the financing of infrastructure projects more difficult, particularly
for private companies. Many of the US developers are withdrawing
from Asia which will slow the push to privatisation in several countries
and delay projects. Enron, together with the general turndown in
the US has caused a massive bubble in our USA gas power plant market
to collapse.
The railway business continues to be strong throughout
the world, although Asian projects are often slow to come to fruition.
New projects are proceeding in Singapore, Malaysia and Thailand.
Nevertheless, despite the troubled times our Asia/Pacific
order intake grew in the financial year till the end of March. To
a large extent this driven by the underlying demand for new infrastructure
and to some extent by the economic stimulation it creates. This
market represents almost 20% of ALSTOMs worldwide business.
A QUICK COMMENTARY
REGARDING THE HEALTH OF EACH OF THE MARKETS IN ASIA
A quick run around the region.
Singapore is having a tough year and is recession.
Privatisation of the power industry has slowed with the American
developers in particular suffering the effects of the Enron collapse.
Many of the developers had established regional offices in Singapore
and these have been closed. The relationship with Malaysia continues
to be strained and this is creating opportunities with power and
water infrastructure.
Indonesia continues to struggle with social and political
problems. Our factory is heavily loaded with export projects, but
faces rivalry from other ASEAN countries who are often reluctant
to allow supply from fellow ASEAN partners despite AFTA.
This protectionist attitude is common throughout the region.
Philippines is still slow to recover from the financial
crisis. Security is an issue in the South with the Muslim extremists
(Abu Sayyaf) still very active. ALSTOM sees no major opportunities
for our business in the near term in the Philippines.
Thailand is still suffering from the financial crisis,
which has delayed many projects. Environment activists and legal
issues are hindering some projects. Two large coal fired power plants
have been indefinitely delayed. On one hand this has created opportunities
for rival gas projects, whilst on the other hand the arbitrary nature
of the political decision making process, raises real concern for
business. A number of developers supported by companies like ALSTOM
have spent considerable time and money on project development only
to see it come to nothing. The combined effect of the financial
crisis and environmental concerns has delayed the development of
the Malaysian/Thai joint gas development in the Gulf of Thailand.
Whilst not directly adversely effecting Thailand this is causing
a serious gas shortage in Malaysia. Muslim extremists in the South
of Thailand have caused some concern.
Vietnam is performing well and power generation projects
are proceeding. ALSTOM sees a strong future potential in Vietnam.
Two weeks ago ALSTOM signed a contract for another gas fired project
in the south.
Laos still offers opportunities for privately funded
hydro projects. These rely on cross border electricity sales, which
appear to be particularly difficult in the current environment.
Cambodia is offering no serious opportunities and
Myanmar is off limits. There are plans to pipe gas to Cambodia via
Vietnam, however this will take years to develop.
Finally as I have already mentioned Malaysia is facing
a serious gas shortage. This is likely to provide opportunities
for new coal fired power plants. The first step in the Trans-ASEAN
railway has commenced in this country and we see real opportunities
in this sector. I will now speak in more detail in relation to Malaysia.
SOME SPECIFIC OBSERVATIONS REGARDING MALAYSIA
The Malaysian Economy had recovered well from the
economic crisis but this past year has seen a slowing due the US
recession. We expect to see a pick up in coming months. Despite
this our strong order backlog has meant that we have had a very
busy time in this country. As I mentioned earlier there are still
opportunities emerging particularly for coal fired power plants
and in the railway sector.
On the political front, Dr Mahatirs stocks have
risen significantly since the events of 911. This has been seen
both inside the country with the government taking a hard line against
extremist Islamic groups and support for opposition parties waning.
Internationally, Dr Mahatirs dialog with the
US has been well received domestically in all quarters. Accordingly
the coalition government remains strongly entrenched in power. The
next election is due in late 2004 but it is widely believed that
it will be brought forward to 2003. Dr M is now 76 and there appears
no sign of him retiring. ALSTOM sees Malaysia as politically and
socially stable country and a good place to business.
Exchange and Capital Controls introduced during 98
on the grounds as a counter to speculators has made operation of
routine international business dealings more difficult. Whilst the
exchange rate controls have been beneficial for us in that they
bring stability, the capital controls have been a serious hindrance
to our international transactions due to the size of our Malaysian
business.
I cannot make this speech without mentioning the relationship
between Malaysia and Australia. Whilst there is excellent relations
at all levels of business and officially, the well-known undertones
still exist. We have noticed that when doing business with government
enterprises, there is an underlying concern that for Australian
companies the Old Issues may re-emerge. There are many well meaning
and prominent Malaysian businessmen who try to help this issue but
the issue persists. It is difficult to see a resolution before a
changing of the guard.
Security Issues were a concern after 9-11. Perceptions
from outside the country were, for a time, a problem for our business.
Malaysia was grouped with countries like Afghanistan and Pakistan
in terms of security for westerners in this respect we are
all Americans. I would have to say that the perception was relatively
speaking, unfounded. In my opinion our employees and business were
truly less at risk than many in so called safe havens. This view
was generally shared by the Embassies, with the possible exception
of the US. Whilst Malaysia is no longer at the top of the security
alert list, the management of internal company perceptions is still
important part of our activities. On going events such as the recent
terrorist attack on French engineers in Karachi has a direct impact
given our large number of French expats in Malaysia. On that occasion
the French Ambassador acted quickly and personally to address any
issues raised by our French employees. Clearly security concerns
will continue to effect all of us.
Law and Order anecdotally is an issue in Malaysia
with street crime, house break-ins and so on, apparently on the
rise and this a concern. Whilst reliable statistics are not readily
available, it does seem that the problem is relating to the growing
number of illegal immigrants and the government is taking strong
steps to deport these people. Some unofficial estimates put the
number of people involved at 2 million.
Local Content (Bumi) participation is always an issue
in Malaysia and recent events have done nothing to dampen the cause.
The government continues to try to address the dilemma created by
this policy and it certainly creates a challenge in our project
business. The main issue is the achieving the balance between our
obligations to achieve nominated Bumi content on one side against
commercial realities of cost, capability and quality of local industry
on the other.
Corporate governance has been the subject of much
legislative attention. Real steps have been taken to deal with the
perceptions of cronyism and non-transparency of the past. The banking
industry has consolidated and strengthened. Nevertheless questions
are till asked about the viability of some projects and the rising
fortunes of some corporate figures linked to government. This is
generally a positive development for our business.
CONCLUSION
ASEAN has experienced a difficult few years but for
ALSTOMs infrastructure business we have continued to experience
a strong activity. The next year or two dont appear particularly
promising except for perhaps in Malaysia and isolated projects elsewhere.
Malaysia is still misunderstood by the west, but has weathered the
recent storms very effectively.
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